By Steve Brand, SGSA Ltd.
The overused war cry of “we need everyone to give 110%” is likely to fall on deaf ears when companies are cutting staff, bonuses and even salaries. When morale is low, managers struggle to reach 75% levels of productivity after normal deductions for sickness, vacation and training.
And what about training? [...]
Industry is paying a high price for poor recruitment techniques with British companies wasting £12bn per annum, equivalent to £1,000 per employee, through recruitment mistakes and the time spent by managers trying to bring staff up to scratch, according to a report, by SHL, the psychometric company†. This amount dwarfs the £3.1bn package for boosting jobs promised by the chancellor in the last budget, which implies that companies could do more to create jobs simply by improving their selection and recruitment processes.
Employees are motivated to complete tasks when they perceive the outcome will satisfy one or more of their basic human needs. To ensure long-term motivation, managers must create a work environment that provides employees with the opportunity to satisfy these needs on a consistent basis.