Posts tagged as:

Service Marketing

Everybody Sells Services! At Least They Should

by J.Alexander on March 9, 2010 · 0 comments

No matter what stage of development your services organization is in, relying entirely on the product sales force to drive services is not a good idea. Discover how to tap into your hidden sales force—what it takes to get your technical talent competent, confident, and committed to seriously selling services.

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Reaping the Rewards of Service Excellence

by G.Coleman on December 15, 2008 · 2 comments

Service organizations today are forever striving to increase customer satisfaction and loyalty by improving operational effectiveness, and management generally believes the rewards of their efforts are the end goal. While improving effectiveness is important, these organizations should also work to leverage service excellence as a hallmark of their corporate brand. When you effectively market service [...]

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What You Need to Know to Manage Support as a Business

by G.Coleman on December 11, 2008 · 0 comments

By: John Hamilton, Service Strategies
Numerous elements must fit seamlessly together to develop a support organization that is recognized as a “Top Quality” service provider. But putting it all in place can be a daunting challenge. And getting it all up and running like a well-oiled machine can be a management and logistics nightmare.
We all want [...]

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